Let's talk about how MENA brands are reaching audiences in the gaming industry with Matthew Pickering - Chief Executive Officer at PLG - Power League Gaming. PLG is building strategies and content that connect brands with Arabic gaming audiences. Esports, tournaments and competitions are some of the core elements of their business.
Power League Gaming (PLG), the Middle East's leading eSports and gaming operator, is building strategies, content and experiences that connect brands with Arabic gaming audiences. Power League Gaming is one of the region's fastest-growing companies with a priceless database of more than 400,000 local gamers. Powered by its unique combination of strategic commercial development and operation of the MEA region's largest eSports business, in partnership with some of the worlds leading publishers including: Activision Blizzard, EA, Ubisoft Warner Bros; Red Entertainment LLC; PLG gives brands access to one of their most valuable assets - an audience of highly engaged and loyal gamers.
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