In this Episode:
By Evan, Host of Episode Up
Hi, I'm Evan, and you're tuned in to Episode Up, where we dive into inspiring stories that matter. Today, we're talking about the remarkable journey of Companies for Good, an organization dedicated to helping businesses make a positive impact on the community and the environment. Join us as we explore their mission to encourage corporate social responsibility and the value of engaging employees in meaningful activities.
Companies for Good is on a mission to guide companies in their quest to do good for the world. Many companies today are striving to be more sustainable, but sometimes they're not quite sure how to involve their employees effectively. That's where Companies for Good steps in. They're passionate about making a difference and emphasize the direct impact that small actions, like beach cleanups, can have on our environment.
Sustainability is the buzzword these days, but there's a catch. The more sustainability is prioritized, the more "greenwashing" there is, which essentially negates the concept of sustainability. We're diving into the top five ways Companies for Good collaborates with companies to make a meaningful change. These methods include creating team experiences, engaging in community projects, and making a positive impact through various team activities.
One of the standout features of Companies for Good is their hands-on approach to corporate social responsibility (CSR). They organize engaging activities that allow corporate clients to roll up their sleeves and make a positive impact in their communities. For example, like in today's video, these activities include crafting cute penguin toys using materials provided by partners. Each participant can create their own toy, guided by detailed instructions. The quality check ensures that the toys are well-made and uniform in size. This not only fosters creativity but also provides fulfilment for the volunteers involved.
Companies for Good believes in creating value not only for end-users but also for those involved in the production process. They encourage getting out of one's comfort zone and trying new things, even if they seem challenging at first. The impact of CSR initiatives goes beyond just making a positive change; it fosters a sense of community and connection among employees. They offer activities like making toys and crafting care products for those in need.
Companies for Good has a wide range of CSR activities that allow employees to make a difference. These include planting mangrove trees, supporting children with special needs, and participating in beach cleanups. The annual beach cleanups, in particular, are a favourite among the team, giving employees a chance to step away from their regular work and collectively contribute to a better environment. The number of toys produced is steadily increasing, with plans for further growth in the future.
The UAE is embracing the concept of corporate social responsibility, moving from just profit-focused business models to "double bottom line" thinking, which takes into account people and the planet. Companies are not just listening to their employees but also addressing their needs outside of salaries. In this context, Companies for Good stands as a crucial entity.
In this episode, we're exploring the journey of Companies for Good's founder Marc Cirera, who transitioned from entrepreneurship to CSR. They found that wealth and profit alone couldn't provide the fulfillment they were seeking. Their journey led to the creation of Companies for Good in 2017, making it easier for businesses to involve their employees in making a positive impact.
The focus on corporate social responsibility is growing. Companies are striving to make an impact by prioritizing sustainability and investing in initiatives that extend beyond their profits. They're finding value in embracing sustainability, whether it's attracting talent, saving costs, or improving their brand reputation.
So, that's Companies for Good in a nutshell, and it's clear that they're making waves in the world of corporate social responsibility. If you're looking for opportunities to get involved or learn more, make sure to check out Companies for Good and see how you can be a part of the change. Until next time, remember to subscribe and view more videos right here on Episode Up for more stories that matter. Thanks for watching!
Subscribe to our YouTube channel.
Video production by Dubai based Evamotion video creative agency specialising in making video series for businesses. Hosted by Evan Vilius.