By Evan, Host of Episode Up
As the host of Episode Up, I’ve always been fascinated by the transformative power of technology. But when it comes to esports and video gaming, the depth of its impact still amazes me. Recently, I had the pleasure of sitting down with Saeed Sharaf from Esports Middle East (or ESME), a trailblazer in this dynamic industry, to uncover how esports is revolutionizing careers, marketing, and even entire economies.
Esports isn’t just about playing video games—it’s a billion-dollar industry redefining entertainment and business. From rigorous training regimens for professional gamers to intricate event planning, the behind-the-scenes work is just as impressive as the games themselves. Saeed shed light on how ESME contributes to this vibrant ecosystem, ensuring every tournament and team operates at peak potential.
What does it take to succeed in esports? According to Saeed, it’s not just about gaming skills. The industry requires a wide range of professionals, including analysts, coaches, graphic designers, and network engineers. These roles create a collaborative environment that powers the competitive gaming scene.
For example:
Coaches and analysts work closely with players to develop strategies and refine skills.
Network engineers ensure seamless connectivity during tournaments, minimizing disruptions.
This multidisciplinary approach highlights the growing demand for talent in esports, making it a viable career path for many.
Marketing plays a critical role in elevating esports events. Saeed shared how ESME leverages video gaming to create unique promotional opportunities for brands. By incorporating influencer collaborations, social media campaigns, and engaging content, they maximize visibility and audience engagement.
"Esports offers unparalleled opportunities for brands to connect with a young, tech-savvy audience," Saeed explained. This approach not only drives event participation but also fosters long-term relationships between brands and the gaming community.
The MENA region, particularly the UAE and Saudi Arabia, is emerging as a hotspot for esports. With strategic investments and a focus on developing local talent, these countries are shaping the future of gaming. ESME has been at the forefront of this growth, organizing groundbreaking events that draw global attention.
One notable milestone was an esports tournament held in Bahrain, featuring a $10,000 prize pool. Saeed emphasized how such events boost regional visibility and attract international investors.
Transitioning into esports from traditional industries isn’t without its challenges. Saeed discussed how understanding the esports business model requires adaptability and innovation. From navigating regulations to building sustainable revenue streams, the industry is still evolving.
However, the potential is immense. Virtual production technologies, for instance, are paving the way for more cost-effective and immersive event experiences. As Saeed noted, "The future of esports lies in embracing technological advancements and fostering a collaborative ecosystem."
Esports is more than just a game—it’s a cultural phenomenon reshaping how we think about entertainment, careers, and marketing. My conversation with Saeed from ESME was a testament to the industry’s boundless potential.
If you’re as inspired as I am, let’s continue the conversation. How do you see esports influencing your industry? Share your thoughts in the video comments!
Stay tuned for our next episode, and let the innovation journey continue!
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Video production by Dubai-based Evamotion video creative agency specialising in making video series for businesses. Hosted by Evan Vilius.